Invariably at a dinner or lunch, someone will ease into the conversation about their love of wine, what makes a good (or bad) wine, the type of wines they like, why and which wine regions they have traveled to (from Yarra Valley to Napa Valley, from Bordeaux to wineries in Stellenbosch).
What they don’t talk about is the good people who recommended the wine to them in their local cellar store around the corner or down the road from where they live. These local cellar owners and workers are the hero of the story, not the pontificating, three-sheets-to-the-wind, instant expert sitting at the table across from you!
To shine a light on the local cellar who is often too busy unloading boxes of wine, telling a good yarn to a customer about their trip to the winery and lunch with the winemaker whose wines they are recommending to you, we dedicate Cellars.com.au to tell the story of the local cellar owner and manager who like many of us are hardworking good natured people who are passionate about providing something different on their shelves.
Having spoken to hundreds of cellar owners and store assistants over decades, their friendly nature, enjoyment of wine and knowledge is important to capture. Giving cellar owners a platform to voice their knowledge and help you find them we believe is a great mission for everyone to benefit from. If life is too short to drink bad wine, finding a good cellar is the key to longevity.