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3 Reasons Why Cellar Doors Are Growing Sales

I’m pretty sure that the dawn of AirBnB has made people enjoy Australian wines more.

Imagine enjoying an earthy Heathcote Durif red wine while overlooking river gums, rolling hills and vineyards in this lovely AirBnB House in Heathcote 5 minutes from town.

AirBnB in Vineyards. What about this AirBnB on Sutton Estate in Hunter Valley set on 27 acres  close to the wineries. And let’s not forget that  The launch of their Experiences has Suddenly, it became trendy to stay in someone’s house and experience their world. rise to the enjoyment of fine wines in a way that. For $220 you can take a Hunter Valley Wineries Tour from Manly in Sydney complete with Sean, your personal winery tour guide and the price includes tasting great Aussie wines. Thanks AirBnB for growing cellar door sales.

Tourist Want Boutique Wines. Another reason why Australian cellar doors are experiencing an increase in over the counter sales is because it’s a hot tourism activity. As noted by Wine Australia, tourist from Germany, France, UK,  Americans, China, Taiwan, Singapore love getting out into the Australian wine regions and drive to wineries and cellar doors. Having spent considerable time in Napa Valley in California for several decades I’ve watched as larger hotels, bus tour groups and reservations to book at wine tastings become normal. Australian cellar doors offer a family and friendly local feel. The world is getting more populated and people want serenity.

Emotional Engagement. What is the point just buying an expensive bottle of wine from a shelf in a bottle shop to impress dinner party friends. Bring a story to tell and share your experience of going traveling to a cellar door, who you met, how the wine was grown, places visited along the way …. that is the essence of good  conversation, sharing a meal and enjoying a glass of wine from a local cellar door that will bring back the memories forever.

Australia has and always will be a playground for wine lovers. Boutique wineries, cellar doors not advertising on Google and consumers demanding more memorable experiences with their wines are the reasons why cellar doors are proving increasingly popular.


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